A calm, premium product reveal that frames Linear as the quiet operating system underneath modern product teams: not another tracker, but the place where customer signal becomes prioritized work, AI agents move issues forward, and engineers review the result without leaving the flow.

Pacing

Measured reveal with smooth 3D UI glides, 2-4 second scenes, restrained captions, no frantic cuts.

Visuals

Dark graphite studio, floating Linear UI panels, crisp typography, subtle indigo/purple highlights, soft reflections, clean depth-of-field, exact interface text where possible.

Emotion

Premium calm, technical confidence, quiet momentum, zero chaos.

Proof moment

ENG-2703 travels from Slack-created feedback to triaged issue to agent work to draft PR review inside Linear.

Create a 20-second premium product reveal film for Linear in 16:9. Tone: calm, precise, expensive, dark graphite background, soft studio lighting, subtle indigo glow, crisp white UI, no people, no mascots, no generic sci-fi, no stock footage, no Apple branding or Apple-like copy. Use only Linear product UI scenes.

0:00-0:03 — Scene 1: Start on near-black graphite gradient. The Linear logo and wordmark sit centered, white, with a very soft reflection below. Camera slowly pushes in. A thin horizontal light sweep reveals the caption at bottom center: “The tracker built for momentum.”

0:03-0:07 — Scene 2: The logo dissolves into the Linear workspace UI. Show the actual left sidebar with items: Inbox, My issues, Reviews, Pulse, Workspace, Initiatives, Projects, More, and Favorites. In the main panel, show an issue titled “Faster app launch” with ID ENG-2703. Show details visible: status “In Progress,” priority “High,” labels “Performance” and “iOS,” cycle “Cycle 144,” project “Core Performance.” The activity log updates in sequence: “Linear created the issue via Slack,” “Triage Intelligence added the label Performance and iOS,” then a comment: “@Linear can you take a stab at this?” Caption: “Feedback becomes work.” Camera is a slow lateral glide, shallow depth, UI remains sharp.

0:07-0:11 — Scene 3: Cut to a board view labeled Intake → Backlog. Columns visible: Intake, Backlog, Todo, In Progress, Done. Cards include realistic Linear issue IDs such as ENG-2085, ENG-2094, ENG-2092, ENG-2200. A Slack-style feedback thread appears beside the board with messages about iOS startup performance. Animate a new issue card being created, routed into Backlog, labeled “Performance” and “iOS,” then prioritized. Caption: “Routed. Labeled. Prioritized.” Keep all UI clean and legible.

0:11-0:15 — Scene 4: Transition into the Build view. Show a Linear agent panel with “Codex” and message “On it! I’ve received your request.” Then show terminal-like lines: “Searching for root AGENTS file,” “Locating initialization logic for vehicle_state,” and a small status strip showing “Changed 2 files” and “Draft PR awaiting your review.” The ENG-2703 issue status animates from Todo to In Progress. Caption: “Agents move it forward.” Camera gently tilts down across the panels, premium and quiet.

0:15-0:18 — Scene 5: Cut to the Review view. Show a structural diff inside Linear with file path “kinetic-ios/src/screens/Home/HomeScreen.tsx” and code lines changing around startup rendering / ActivityIndicator. Next to it, show Reviews in the sidebar selected and the issue ENG-2703 still connected. A small merge/review control area is visible but do not claim auto-merge. Caption: “Review without switching context.” Camera holds steady; subtle highlight on changed lines.

0:18-0:20 — Final frame: Pull back to reveal three floating Linear surfaces: roadmap timeline with months FEB through JUL and initiative “UI Refresh,” the ENG-2703 issue panel, and the diff review panel. Centered final text: “Linear” then below it: “The product development system for teams and agents.” Bottom CTA: “Sign up.” End on dark graphite, premium silence after a soft click.

Tool routing: Shot 1: After Effects + Figma export for exact Linear logo, sidebar, and issue-card composition; best for pixel-perfect premium UI reveal. Shot 2: Runway Gen-3 or Kling image-to-video from layered UI mockups; best for smooth spatial camera movement across the Intake→Backlog board and Slack feedback thread. Shot 3: After Effects for deterministic UI state changes, labels, priority, assignee, and activity log updates; best because exact product text must remain legible. Shot 4: Higgsfield or Runway for cinematic camera pass over terminal/agent panels, then AE for replacing screens with crisp Codex and Linear UI; best for premium motion plus readable interfaces. Shot 5: After Effects + Rive/Lottie-style UI animation for the roadmap, diffs, and final CTA; best for controlled pacing, clean transitions, and launch-safe typography.

Product development has changed. Teams are no longer just coordinating with people. They’re coordinating with agents too. Linear is built for that reality. Fast issues. Clear planning. Customer intake. Agent workflows. PR review. One system for product and engineering teams that want momentum without the bloat. Sign up for Linear.